north america

Sears Kenmore Elite | Turn on the Thinking

There is a famous statistic: Kenmore appliances are in 2 out of 3 American homes. Kenmore had always been the steady workhorse of appliances. Dependable, but not sexy. All that changed with the launch Kenmore Elite: a line of professional grade,  highly designed and appointed dishwashers, refrigerators and washers. Quite a change for Sears, but a very successful one.  Beautifully shot with cheeky copy.